New Burr Ridge store expands the realm of jewelry and accessory shopping

Whether you’re dressing for the office or a night on the town with the girls, incorporating just the right accessory can add a signature touch to any ensemble. In fact, A.J. Canfield, owner of Eye 4 Style in Burr Ridge, believes it’s actually the ancillary fashion details, such as jewelry and handbags, which yield the highest fashion impact.

“When it comes to fashion, accessories can be an afterthought. So much time and money goes into planning a wardrobe that the final details tend to get overlooked,” Canfield conceded. “Many women want the trendy handbag or earrings, but at an affordable price.”

Others wouldn’t think about leaving home without their look complete: a classic watch, layered Lucite necklace, or fun brass bangles. For this shopper, the hunt for a custom piece is almost as rewarding as wearing the piece itself. “We discovered there was a real lack of selection and value in the realm of costume jewelry, handbags and other accessories. To get a quality piece, you’d have to get it at a high-end department store or boutique, at a premium price,” he noted.

In May, Eye 4 Style opened its newly converted warehouse - an 8,000-square-foot showroom stocked with over 3,000 styles - all at factory-direct pricing. According to Canfield, choosing an industrial complex for a location was purposeful. “Eye 4 Style is a shopping destination, not just a store. We wanted an expansive space where we could showcase our collection, as well as serve as the host for many theme parties or private shopping events,” he said.

Eye 4 Style imports an eclectic array of merchandise from around the globe. Whether it’s a classic or trendy ware, Canfield says you’re assured of getting the highest quality item at the best available price.

Patrons will enjoy perusing the vast collection in a space that has been described as stylish, warm, urban and industrial chic. At the back of the showroom is an aesthetically pleasing, inviting lounge where guests are encouraged to grab a scone and coffee while they shop. The setting allows guests to shop leisurely at a casual pace and take-in all the wares they have to offer.

Eye 4 Style is a unique backdrop for hosting a private shopping event, such as a charity event, girls’ night out party, or employee appreciation day, without all the hassle and cleanup. For a guaranteed amount of guests, Eye 4 Style will display its entire collection to party goers, as well as provide canapés and libations.

Hostesses will be entitled to a commission structure based upon the number of attendees and amount of sales. This commission can go directly to the hostess, or can be donated to an organization or charity of the hostess’ choice. A third option for a hostess is to offer their guests a percentage discount.

For guests who want to host a traditional, at-home party, Eye 4 Style will bring their collection to your home. Custom party packages are available to accommodate small gatherings or larger parties.

For collectors and small retailers, Eye 4 Style offers online wholesale “retail-friendly” pricing, without imposing minimum orders.
To stay on top of the hottest trends without paying trendy prices, experience Eye 4 Style, conveniently located in Burr Ridge, just off of the frontage road at Route 83 and I-55.

Limited retail hours are 10 a.m. to 7 p.m. Wednesday; 10 a.m. to 6 p.m. Saturday and Sunday.
Visit them online at www.Eye4S.com, or call (630) 734-0800 for further information.