The row of lilacs perfuming the entrance clues visitors into knowing: This place is much more than its surrounding warehouse walls. As you pull the vintage-style door handle, revealing the two-story foyer, you are immediately welcomed by the chandelier and wrapped in the warmth of the chocolate velvet draping each side. The mellow music and flower vases sprinkling this 8,000 square-foot showroom pull you in further, allowing for a relaxing escape into an extraordinary space and shopping experience.

Eye4Style opened in May of 2007, not only inviting visitors into its unique industrial-chic display room, but also welcoming them to its fresh three-part shopping concept combining retail, wholesale, and private events.

Open three days a week for retail, Eye4Style provides visitors with a myriad of affordable, high-quality handbag and jewelry styles to choose from, ranging from classic pieces to the latest trends. Visitors are encouraged to peruse the vast collection at a leisurely pace, while also enjoying the comforts of a stylish lounge area.

Wholesale customers relish the same memorable experience as retail shoppers, but with added wholesale benefits. Boutique and specialty shop owners are offered an alternative to internet shopping’s lack of selection and value. At Eye4Style they can handpick their low-minimum orders without having to worry when they will receive their merchandise and if it will meet their expectations.

Eye4Style is also a unique backdrop for hosting private events. In the limited fundraiser realm filled with over-priced candy and unwanted Tupperware, Eye4Style offers a fresh, new, no-cost option. Organizations can raise funds without spending their own time and money to prepare for an event, and donators can happily contribute, taking home just as much as they gave. Beyond nonprofit fundraising, Eye4Style can also serve as a backdrop for PTA/PTO events, women’s groups, or simply a “Ladies’ Night Out.” For all of these private events there is an array of appealing incentives from which to choose.

Eye4Style's converted-warehouse contains a plethora of designer-inspired jewelry, handbags, and accessories at non-designer prices. It’s unique urban space and fresh three-part concept fills voids that are currently present in the markets of retail shopping, wholesale purchasing, and private events, namely fundraising options. Featured on 190 North, Eye4Style invites you to come explore what people are calling “The creative and innovative new way to shop.”